Home Credit UST Wellness Partnership supports student-athletes and young Filipinos in living healthier, smarter lives
Home Credit Philippines (HCPH) is taking wellness and financial empowerment to the next level. The consumer finance leader has partnered with the University of Santo Tomas (UST) Growling Tigers and Golden Tigresses for UAAP Season 88 to promote health, discipline, and financial readiness among student-athletes and fans.
The collaboration was launched during the “Future Focus: Building Tomorrow Together” event. It reflects HCPH’s mission to reach young Filipinos beyond classrooms, connecting with them in sports arenas that foster teamwork, resilience, and responsibility.
HCPH also partnered with Cignal TV, the country’s top sports broadcaster, to strengthen its brand presence in the nation’s biggest sporting events. This includes the UAAP Men’s Basketball Conference, Cheer Dance Competition, and the PVL Reinforced Conference from September to December 2025.
Now celebrating 12 years in the Philippines, Home Credit has served over 12 million customers through 18,000 partner stores nationwide. The company’s focus now goes beyond financial literacy. It promotes physical, mental, social, and financial wellness as parts of one holistic lifestyle.
“Our goal is to enable Filipinos to do more #ParaSaLife,” said Sheila Paul, Chief Marketing Officer of HCPH. “A rewarding life is built on both financial stability and personal wellness. When these align, people can make smarter, more meaningful choices.”
HCPH has already shown its advocacy through events like Takbo #ParaSaLife 2025, which drew over 2,300 runners. The next edition, Takbo #ParaSaLife 2026, will be held in Manila and Cebu in partnership with RunRio, expecting 8,000 participants.
Home Credit’s drive is clear. Wellness becomes sustainable when paired with financial confidence. Through education, community programs, and partnerships, the company aims to empower Filipinos to live healthier and more secure lives.
