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Hettich Celebrates 20 Years in Southeast Asia

Leading German furniture fittings manufacturer will be climate-neutral in 2022 as well as continue to expand in the region with partnerships and Experience Centres to serve a growing customer base

Hettich, the world’s leading furniture fittings manufacturer, marks 20 years of establishment in Southeast Asia. The German company which has distribution in all Southeast Asia countries will be ‘climate-neutral’ in 2022 through avoiding greenhouse gas emissions and undertaking sustainable production initiatives based on the highest quality and standards. It also seeks to boost its presence through strategic partnerships with leading distributors and launching new Experience Centres in the region.

Matthias Bertl, Managing Director of Hettich, Southeast Asia said “We feel truly privileged to be able to celebrate 20 fascinating years in Southeast Asia. This is indicative of the trust-based relationships we have built with our valued customers, dedicated staff and the various communities we serve in the region.”

“We want to continue to grow here with our partners. We always serve our existing and new clients including end-users with the high-quality and durable fitting solutions that Hettich is acclaimed for.” noted Bertl.

Bertl also highlighted that they are well-positioned in the B2B segment of the industry and strengthening their distribution networks through collaborating with well-known partners in every country in the region for closer local market proximity.

In the Philippines, Hettich works with Veris International Distribution INC, which is its main distributor. The company’s General Manager, Jerson Santiago, said “Due to rapid urbanization over the decades, there is a huge demand to meet the practical living needs of people in the cities. Our partnership with Hettich brings to fruition this goal of melding innovation and practicality in a sustainable way through premium quality German furniture fittings that enhance the functionality of furniture.”

Hettich’s long term corporate strategy goal is to synergise business success and responsibility for environment and society. Carbon footprint neutrality is a key aspect in Hettich’s responsibility for the environment, for present and future generations.

According to Bertl, plans to ensure Hettich sites in Southeast Asia are climate-neutral have been underway since 2021 and they will continue to work towards a sustainable-focused business, putting the environment and the people at the forefront.

He also announced the opening of more Experience Centres in the region where customers can experience premium German furniture fittings to support and enhance their home design needs with quality, safety and environmental compatibility. A new Experience Centre is in the pipeline in Manila, Philippines to enable customers here to experience the premium quality German fittings that Hettich is renowned for.

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