Visionary artist, producer and songwriter London Richards has announced his signing to Red Bull Records, along with the debut of his latest track “Check On Me.” Produced by Robbie Soukiasyan, the energetic track shines a light on the importance of the human experience, and the need to check on loved ones from time to time. The timely single marks London’s first release on Red Bull Records, with a highly anticipated project due out later this year.
“I see a great opportunity with Red Bull Records,” says London of his signing. “I look forward to radically disrupting culture with my vision and being the global catalyst in the evolution of people. I hope to help heal and unite all and will continue to lead my community, helping them realize that all power comes from within.”
“With everything going on in the world, my purpose is to use my creativity to benefit humanity. I hope to spread an abundance of joy and ultimately help people generate compassion for self & others with this record.”
Blending influences of pop, R&B, hip-hop, and alternative with lyricism that reflects on authenticity and becoming one’s true self, the British wunderkind has made an undeniable impact on the music scene since the age of 17. Releasing his debut full-length album, ‘An Amazingly Beautiful Sad Story’ last year, London also toured with Halsey on her Hopeless Fountain Kingdom Tour and joined Juice Wrld for multiple performances at Red Rocks.
“London Richards brings a unique talent and narrative to the Red Bull Records roster, and we are all incredibly excited to work with him and his team,” says Senior VP of A&R, Kenny Salcido. “I could not be more proud of our Director of A&R, Charles ‘CB’ Burks’ for bringing London into the fold.”
“We’re thrilled to have a multi-faceted artist such as London Richards join our roster,” says Managing Director of Red Bull Records, Greg Hammer. “A singer, songwriter, and producer, London is a triple threat. His music immediately caught our attention, and we look forward to supporting his craft.”
With a formidable pen as a writer, coupled with his agility as a performer, London Richards is a superstar in the making and one of the most exciting artists to watch. Born of Nigerian descent and raised in London, Richards showed early maturity in his songwriting and performance capabilities. In 2017, Richards returned with his debut EP, ‘mood 001’, which reflected a confident and poised sound. In 2018, he released his follow-up project, ‘mood 022,’ and his single, “Hypomania.”
A student of life and philosophy, Richards sees his gift as a medium to benefit humanity; to help heal and unite people. He founded his company, Courtland 333 in 2018, dedicated to building meaningful relationships within his community, and helping people of all ages and races discover their identity. Richards is clear on what he wants others to take away from his music. “I care deeply to be a catalyst in people’s growth,” he notes. “I know the truth about who I am, and I know how to use what I’ve learned to assist with the healing of others. All power comes from within you.”