Charles & Keith’s Summer 2023 collection is making waves in Tokyo, thanks to an eye-catching 3D video featuring K-pop girl group ITZY. The video showcases the brand’s Cocoon curved handle bag, with oversized versions of the piece in vibrant colors catching the attention of passersby from beyond the screen. This playful and vibrant video captures the essence of the brand’s latest seasonal collection.
The appointment of ITZY as global brand ambassadors was a wise move for Charles & Keith, with the group fronting the brand’s Fall 2022 campaign. The campaign celebrated freedom and authenticity, and the girls demonstrated how they remain true to their style. “As the voice of a new generation, the ITZY girls aren’t afraid to be true to themselves, and that’s what makes them the perfect addition to our family,” said Keith Wong, brand co-founder.
Charles & Keith Cocoon carrier is a standout piece in the Summer 2023 collection, crafted from scented rubber to add a special sensory element that complements its summery aesthetic. With its clean yet striking design and stunning hues, this bag reflects ITZY’s vibrant and energetic personality. This marks the first time that ITZY members have appeared in a 3D video, and the result is a stunning and captivating display that truly captures the spirit of the brand.
