The leadership team from the landmark luxury mixed-use Chao Phraya Estate development joined forces with officials from the Canadian Embassy of Thailand along with teachers from nearby Wat Suthiwararam School to help clean up the area in and around the new Four Seasons Private Residences as part of the annual “Clean Up the World” campaign.
Around 90 volunteers, including Country Group Development’s CEO Ben Taechaubol, General Managers from Four Seasons Hotel Bangkok and Capella Bangkok Hotel, joined the clean-up effort, picking up rubbish and clearing away debris to return the riverside surroundings to their natural state.
Now in its 25th year, the Clean Up the World event is part of the United Nations Environment Programme (UNEP), and mobilises an estimated 35 million volunteers from 130 countries annually, making it one of the largest community-based environmental campaigns in the world. This year, partner hotels and venues are working with Bangkok Metropolitan Administration, foreign embassies in Bangkok, local businesses, community groups, and their neighbours to remove rubbish from streets, public spaces, and canals that could otherwise end up in the Chao Phraya River and be carried out in the Gulf of Thailand.
As part of the campaign, Bangkok River Partners collaborates with Mahidol University and Bangkok University to categorize and count the waste items found during the clean-up to establish a baseline and compare data with subsequent years. The information will help create high impact solutions and measurable goals.
“We are very fortunate to have such a majestic waterway on our doorstep but that comes with a shared responsibility to keep the river clean and make it even more beautiful for future generations to enjoy. Country Group Development is therefore proud to be part of this valuable environmental initiative”, added Mr. Taechaubol.
Country Group Development’s prestigious Chao Phraya Estate encompasses some 14 acres of prime waterfront land and features a 73-storey luxury residential tower housing the ultra-luxurious Four Seasons Residences Bangkok at Chao Phraya River. The development includes two new world-class hotels – Four Seasons Hotel Bangkok at Chao Phraya River and Capella Bangkok – offering residents and visitors from around the world a unique urban waterfront resort experience.