The Philippines’ leading carrier, Cebu Pacific, forged a strategic partnership with the country’s leading fast-food chain, Jollibee, as the Official Airline Partner and Co-Presenter of the Special Citation for Environment of the 9th Jollibee Family Values Awards (JFVA). The annual award pays tribute to exemplary Filipino families residing in the Philippines and abroad who promote positive family values through selflessly serving their fellowmen.
The Special Citation for Environment was given to the Sali family, for their innate and selfless love for the environment as manifested by their One Child One Tree movement. The organization promotes environment preservation and a commitment to sustainable development through tree planting initiatives.
Under the auspices of the Fostering Education and Environment for Development (FEED), Inc., the Sali family has been actively supporting environmental projects in Hagonoy, Bulacan. Activities such as tree planting, mangrove reforestation efforts, as well as training modules and the sharing of technical expertise is made available to teachers, volunteers, and community residents. To date, FEED has seen the planting of 5,000 mangrove seedlings along the Tibaguin seashore while over 2,000 fruit-bearing and native trees have been planted in different elementary schools and forests in the province.
“It is truly an honor to be part once again of the Jollibee Family Values Awards,” says Michelle Eve De Guzman, Director for Marketing at Cebu Pacific, “It’s an even greater privilege for us to recognize the selfless efforts of the Sali family and their meaningful environmental initiatives that are worthy of emulation by others.”
As an advocate and supporter of the environment, Cebu Pacific launched Juan Effect program in 2018. The sustainable campaign helps promote sustainable tourism by encouraging travelers to make a positive impact on nature by bringing their own water bottles and eco bags, and disposing of waste properly.