BRIA Homes adapts to millennials’ growing demand for affordable housing

Millennials, that generation born roughly between 1980 and 1995, used to be stereotyped as young adults that dislike roots, are constantly on the move, like to job-hop, and blow their savings on travel, gadgets, and other trappings of the good life.

You may now banish these labels. More recent studies and considerable anecdotal evidence suggest that millennials are adapting well to the exigencies of the times. With restrictive quarantines and travel bans in place, go-getting millennials are putting their money where their smarts are—the thriving local property market.

And now real estate industry experts assert that because—not in spite of—the pandemic, this goal-driven, ambitious young generation is liking what they see. Lured by the affordable housing options and innovative features offered by Philippine property developers, millennials are earnestly looking into purchasing their dream homes—now rather than later.

Quite expectedly, leading real estate developer BRIA Homes is right up there offering their superior-quality, affordable house and lot units and condominiums as homes of choice for this generation of property seekers.

BRIA Homes’ residential units have features designed to suit millennials’ lifestyles: layouts that optimize living spaces and easy access to essential establishments such as hospitals, government agencies, offices and workplaces, transport centers, and retail hubs. BRIA has likewise been quick to respond to this market’s demands for optimized residential spaces that encourage flexible work arrangements.

Because of the proximity of BRIA projects to major roads and highways, these also perfectly serve young professionals or entrepreneurs whose work or business compel them to commute or drive every day.

All BRIA communities are kept safe and secure by gated entrances and exits, 24/7 CCTV coverage, solar lighting at night, and perimeter fences. A competent property management staff sees to residents’ property-related needs and ensures everyone’s adherence to the current health and safety protocols. BRIA’s 24/7 digital customer relations management is likewise on hand to assist homeowners.

To fulfill the millennials’ much-vaunted need for work-life balance, BRIA communities across the country offer recreational facilities such as basketball courts, multi-purpose halls, and lush landscaped spaces for casual strolls.

As for residents’ and homeowners’ utmost productivity and remote learning needs, BRIA Homes has set up reliable Internet connections across all its fifty-plus projects nationwide. Thus, BRIA homeowners are spurred to use digital options in processing local and international transactions through BRIA’s partner banks. To help keep themselves safe and stress-free, they can also do cashless payments for online shopping and food deliveries with All Easy, GCash, and PayMaya.

To sustain the momentum, BRIA Homes has come up with more options to meet millennials’ growing demand for affordable housing. For instance, BRIA’s newest condominium brand, Astra Vertical Villages, is ideal for hardworking and ambitious millennials who wish to invest in properties. Located in vibrant suburban cities such as General Trias in Cavite, and Calamba in Laguna, Astra condominiums are bright alternatives to dreary residential tower blocks seen in big cities.

Featuring BRIA trademarks such as stylish design, strategic location, and modern amenities, units in Astra Vertical Villages come with a ‘starter pack’ price tag—perfect for aspirational young Filipinos with big dreams and busy schedules.

To check out BRIA projects, prospective residents can simply head to BRIA’s website for 360 virtual tours or inquire online through the BRIA Facebook page. They can also make online reservations for a BRIA house or Astra condominium unit.


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