Mobile Legends fans gather last July 6, 2019, in Isetann Recto Mall in Manila to witness who going to be the champion 1st ever Juicy Legend Tournament Amateur and Pro Divisions.
After two months of eliminations around for the Juicy Legends Tournament staged by ULVL Gaming and sponsored by ARC Refreshments Corp.’s Juicy Lemon brand, served as an e-sport battleground for avid gamers of the popular Mobile Legends: Bang Bang.
Brent Limitless took over the Pro Division category and bagged consecutive wins in a best-of-five game against competitor Aether. The team won the coveted trophy and Php100, 000 cash prize for championing the Grand Finals.
While Dream High Gaming, on the other hand, proved detractors wrong when the team topped the Amateur Division and took home Php50, 000. Liquid and Finesse Titans won second and third place, respectively, with Php20, 000 and Php10, 000 each.
Hosts Roadfill from the popular comic duo Moymoy Palaboy and founder of ULVL Gaming, and Kimbee hyped up the event as fans and avid gamers witnessed the battles between teams. Being a gamer since his childhood, Roadfill mentioned that he has always wanted to establish a group that supports e-gamers in the country.
Being an advocate of sports development and the values associated with it pushed ARC Refreshments Corp., the company behind “RC Cola Liga ng Bayan” 3×3 Basketball Tournament, to support ULVL’s “Juicy Legends Tournament”.
“We really wanted to do e-gaming and we were looking for a good partner to tie up with Juicy Lemon. We figured this tournament would be a good fit. E-sport now is gaining attraction. We wanted to encourage that and to promote sports of different types. E-sports promote teamwork, sportsmanship, and resilience. I think the younger generation has different ways of understanding, doing and showing these values. Playing sports and e-sports would be some of the effective ways to hone them more,” said James Loverio, Head of Marting of ARC Refreshments Corporation.
Juicy Lemon is the refreshing, low-calorie, lemon-flavored soft drink of ARC Refreshments Corp., the manufacturer of other well-loved beverages namely RC Cola, Seetrus, Fruity Soda Orange, Arcy’s Rootbeer and Rite ‘N Lite.