- Bose Professional, best known for their home audio partners with Versatech International Corporation to serve as their distributor in the Philippines.
- The company was established by Amar Bose in 1964 and is based in Framingham, Massachusetts.
- It has a reputation for being particularly protective of its patents, trademarks, and brands.
The formal announcement for this big partnership was made last November 7 at the Match Contract Furniture Showroom in Makati City with BOSE Professional Regional Manager Christian Liedenberg and Versatech Executive Vice President Stephen Yu, together with Versatech Vice President for Marketing Jessa Dasas, Catherine Chua and BOSE Professional Territory Manager Neo Cheng Yi.
Bose Professional will go hand in hand with Versatech International Incorporated (Versatech),an ICT solution-based distribution and marketing company famous for worldwide brands used for the dissemination of data and correspondence innovation items in the Philippines.
It intends to furnish successful arrangements crosswise over businesses with suites of items that are customized to the necessities and desires for customers in following fields:
- Retail and Quick Service
- Hospitality and Healthcare
- Government and Transportation
- House of Worship
Versatech is a specialist in complete arrangements and bundled coordinated effort of various top notch brands.
That expertise was displayed at the Match Showroom through a total Executive Boardroom with Video Conferencing System experience exhibiting accomplice brands, for example, Hisense, LG, Skyworth, Unilumin, Extron, Christie, Logic AV, Chief, Kramer, Apacer, Kingston, KStar, HP, Canon, Epson, D-Link, and obviously with BOSE as the highlight.
For over 40 years, Bose Professional has fortified its essence as an undisputed market pioneer in creating imaginative amplifiers, gadgets and programming to address the issues of requesting proficient sound applications. Bose demonstrates their expectation to assist subjective extension inside the blossoming Southeast Asian market with their association with Versatech.
Bose Professional regional exec Christian Liebenberg said that the Philippine market has been “strategically important” for years with its impressive economic snapshot.
“The Philippines market has for many years, been strategically important for Bose Professional. When considering the very impressive and consistent year on year GDP growth of over 6% per annum, our strategy is to grow our business rapidly by significantly expanding our local customer base,” shared Liebenberg.
Stephen Yu, Versatech executive vice president said,“Versatech is proud to partner with Bose Professional. This partnership fits in line with our overarching direction to complete our company’s premiere audio video distribution portfolio. Moreover, we have noticed a sizable market demand for enterprise audio and have the perfect blend of resources and capabilities for Bose to leverage in order to significantly improve its Philippine market share,” asserts Yu.
The total demand for loudspeakers in the Philippines in 2019 is estimated at 163,200 units, with the market forecasting a promising average yearly growth of 20%. Versatech is primed to leverage this market trend and tap into the potential of the region’s thriving AV segment, as it represents the entire portfolio of Bose Professional products within the country.