- The only classic burger that tastes as good as it smells!
For decades, Jollibee has captured the taste buds—and hearts—of generations of Filipino diners through its ever-growing range of deliciously satisfying products. Among these beloved Jollibee offerings is the Yumburger, the leading fast-food brand’s best-selling burger.
In a market filled with a thousand of burger products, the Yumburger stands out with its langhap-sarap goodness. More than just an iconic product tagline, langhap-sarap alludes to the inimitable experience of unwrapping the Yumburger and being treated to its unique aroma—a preview of the delicious dining experience ahead.
The full-bodied, mouthwatering aroma that the Yumburger is known for the world over comes from its 100% pure beef patty—seasoned to suit the Pinoy palate and deliver a meaty, savory flavor with every bite. To complement the rich beefiness of the patty, Jollibee added in a special burger dressing that’s equally tangy, sweet, and creamy. Soft burger buns that yield easily with every bite sandwich the patty and the dressing for the complete experience.
“The senses of smell and taste are very closely linked,” said Cathleen D. Capati, Assistant Vice President for Jollibee Marketing. “When you smell something good, it whets your appetite and prepares your palate for a great meal. There’s nothing like the Yumburger in the market—that experience that perfectly captures langhap-sarap.”
Indulge in the only langhap-sarap burger experience from Jollibee! The Yumburger (P35.00*, Solo) is available in all Jollibee stores nationwide for dine-in, take-out, delivery, and drive-thru transactions.