JOHNNIE WALKER, the world’s #1 Scotch Whisky brand, inspires Filipinos to make this summer their most memorable one with its #JohnnieSummer campaign. To launch the campaign in the country, JOHNNIE WALKER brought summer to the city with a surprise stunt that had unsuspecting office and mall goers in for a treat. With a push of a button, the elevator doors opened to reveal a summer party complete with dance music, beach balls, and the red hot Johnnie Walker Squad.
For Filipinos, summer is an exciting time to go out of town and make memories with friends and family, but the reality remains that not everyone can leave their jobs on a whim and enjoy summer as much as they want to. Most of their summer days are just like any other, spent in front of their computer screens, dreaming of far-off destinations and idyllic vistas.
“We wanted to inspire Filipinos to celebrate and enjoy summer, wherever they may be. With JOHNNIE WALKER, being stuck in the city doesn’t mean you have to be exempt from all the fun—and that’s what inspired us to do our summer stunt and bring the summer joy to office workers,” shares Cesar Gangoso, Marketing Director of Diageo Philippines. “Whether you’re sharing a bottle of whisky at home or on vacation, it doesn’t matter because it’s the memories with your friends and families that count.”
Along with the launch of the campaign, JOHNNIE WALKER Philippines also introduces a new way to stay cool all summer long. Featuring the JOHNNIE WALKER Red Label shot and chase serve, it’s easy enough to take JOHNNIE WALKER with you no matter where you find yourself this season.
JOHNNIE WALKER RED LABEL SHOT AND CHASE
JOHNNIE WALKER introduces the new JOHNNIE WALKER Red Label serve to help keep you refreshed all season long. Taken best with ice cold clear soda, let the shot and chase ritual be your new companion this summer.
JOHNNIE WALKER BLACK LABEL WITH SODA OR GINGERALE MIXER
A twist to an old favorite: Mix Johnnie Walker Black Label with some ginger ale and ice for a zesty, refreshing drink to share among the best of company. Johnnie Ginger is quick and easy to create for your summer get-togethers.