This Summer, Get Cool with Uniqlo Linens


Combine French sartorial sensibility with Japanese clothing engineering and you get the most essential shirt for the dry season. High-street brand UNIQLO understands the hot climate and humid conditions so well that’s why it’s rolling the Premium Linen Shirts in time for your travel adventures and summer soirees.

Linen breathes and wicks away moisture naturally, to help keep your skin dry in the heat. Linen is a UNIQLO LifeWear essential, and a centerpiece of the brand’s Spring/Summer collection. The entire range is made of 100% premium French linen, created from long, soft fibers that are smooth on the skin.

Linen is derived from the fibers of the flax plant. It requires intense labor to manufacture, but linen is prized for the refreshing coolness it provides. The fabric is strong, durable, doesn’t stretch and is resistant to damage from abrasion.

“Our linen is available in diverse colors, from long-sleeved shirts in paler hues for spring through early summer, to more vivid colors for mid-summer—helping you to look your seasonal best. Our men’s Linen Cotton Shirt is now available in both plain colors, and refreshing Madras plaid. The subtly wrinkled texture expands your summer casual fashion options,” says Katsumi Kubota, Chief Operating Officer of Fast Retailing Philippines Inc. – Uniqlo.

The men’s Premium Linen Shirts has an updated silhouette, for great lines whether you want the shirt tucked in or not. The women’s range, meanwhile, brings long-sleeve, three-quarter-sleeve and sleeveless options.

“Our women’s long-sleeve and sleeveless shirts now have gussets on both sides of the hems. We added a chest pocket to our three-quarter sleeve shirts, and introduced Madras plaid and other patterns for summer. We also reduced the flare on our sleeveless items, to enhance the vertical lines—particularly effective for more mature wearers. UNIQLO’s Premium Linen Shirts perfectly completes any wardrobe,” Kubota adds.

It won’t be surprising if Filipinos make these linen shirts their summer staple. With the linen’s weave allowing more airflow and its fabric possessing high air permeability, your body will be free of moisture, especially under the punishing heat of the tropical sun.


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Gabriel

Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.

This Summer, Get Cool with Uniqlo Linens