On April 21, 2023, The Rail Concept Store celebrated the grand opening of its 14th store in the Philippines, located at the 3rd Floor of The Block in SM North EDSA. As a prominent player in the country’s streetwear and skate fashion scene, The Rail offers a diverse range of skateboard decks, streetwear, and skate apparel inspired by hip-hop music and culture. The store houses popular international brands like Avirex, Defend, Santa Cruz, Illest, Primitive, and Maui and Sons, among others.
A Memorable Event
The grand opening event was attended by numerous street fashion and lifestyle personalities who were warmly welcomed with snacks and drinks upon arrival. Neil Solomon, Executive of The Rail, and Laika Del Rosario, Marketing Manager, led the ribbon-cutting ceremony to officially mark the opening of the store.
Neil Solomon shared the story behind The Rail’s ten years in the industry, their passion for the skate lifestyle, and their vision for the store’s future in the ever-evolving street fashion and culture scene. He expressed gratitude for the attendees and loyal brand enthusiasts. Furthermore, he highlighted the exclusive launch of WIP Caps at The Rail, featuring unique designs from a popular local brand that perfectly embodies the style and culture that The Rail represents.
Local Collaboration with WIP Caps
One of the co-founders of WIP Caps, Mari Torres, delivered a speech at the event, expressing excitement for their collaboration with The Rail and showcasing their latest collection of creatively designed headwear. The collaboration between WIP Caps and The Rail reinforces the store’s commitment to supporting local brands and promoting the unique creativity found within the Philippine streetwear scene.
Daniel Padilla’s Creative Contribution
With his passion for music, fashion, arts, and street culture, Daniel Padilla, a well-known figure in the Philippines, continues to show his support for the skateboarding community and local collaborators. His creative team personally designs shirts for The Rail, and during the grand opening, the spotlight was on their latest line of bags. These bags, designed by Johnny Moonlight for The Rail, cater to the functional yet fashionable street lifestyle. Available in different sizes, the collection features duffle and tactical tote bags.
Bird. Sets the Mood
Adding to the vibrant atmosphere of the event, the alternative four-piece band, Bird., entertained the attendees with their distinctively tasteful songs about love, family, and career. Their performance epitomized The Rail as not just a store but also a community hub for skaters and street culture enthusiasts who share a common passion. The store serves as a sanctuary where people of different ages, genders, and backgrounds are connected through their love for skateboarding and street culture.
A Memorable Experience
The grand opening event concluded with refreshments and an opportunity for guests to connect with like-minded individuals while enjoying drinks, snacks, and browsing through the store’s wide selection of products. Lucky attendees had the chance to win exclusive products and giveaways from The Rail and WIP Caps, adding an extra element of excitement to the event.
The Rail Concept Store’s grand opening event at The Block, SM North EDSA, was a resounding success. It showcased the brand’s commitment to providing quality products, ensuring customer satisfaction, and supporting the vibrant street culture in the Philippines. The Rail’s newest store is now open to the public, inviting customers to explore and experience the unique selection of streetwear and skate fashion it offers.