Smile Train and Glad Philippines Launch Third Annual #GladToGiveSmiles Campaign


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Smile Train, the world’s leading cleft charity, has partnered with food storage maker Glad Philippines for the third year in a row to help spread smiles and love this Christmas season.

“Every year, we are Glad-To-Give back to Smile Train as we believe we can bring more smiles to children, families, our consumers and partners for the holiday season,” said Mr. Paulo Lao, Sales and Marketing Director for Southeast Asia of The Clorox Company, which owns Glad. “Our continuing partnership with Smile Train is a product of the company’s profound commitment to helping others.”

The Glad-To-Give campaign is Glad’s social response to encourage its patrons to perform acts of kindness. Under the partnership with Smile Train, the #GladToGiveSmiles program allows proceeds from the purchase of Glad food wraps, zipper bags, and storage containers from booths in Mercato Centrale at Bonifacio Global City on December 7-8 and Glorietta on December 13-14 to benefit Smile Train’s cleft programs.

“We are grateful that we have long-term partners like Glad, who value corporate social responsibility and partnerships that will benefit those in need,” said Kimmy Coseteng-Flaviano, Smile Train’s Area Director for South East Asia. “This initiative gives more cleft patients another reason to smile and teaches them the value of giving, especially for the holidays.”

More than 200,000 new babies with clefts are born every year around the globe. Without access to proper treatment, these babies often have difficulty eating, breathing, speaking, and ultimately thriving. Smile Train’s sustainable model empowers local medical professionals with training and resources to provide 100%-free, quality, and safe cleft care to children in need in their own communities.


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Gabriel

Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.