Samsung Electronics Co. announces its global marketing partnership with Jurassic World, the long-awaited next installment of Steve Spielberg’s groundbreaking Jurassic Park series. Samsung will present exclusive content from the upcoming epic action-adventure on its revolutionary SUHD TVs at retail stores in U.S until the movie releases on June 12. As part of the cross-platform partnership, Samsung also had a presence at the Jurassic World premiere and post-party.
“Partnering with Universal Pictures provides us with a unique opportunity to show our innovative technology and create an integrated marketing campaign tied to one of the biggest movies of the year,” said Won Pyo Hong, President and Chief Marketing Officer, Samsung Electronics. “The exclusive Jurassic World clip on Samsung’s SUHD TVs will show unmatched, lifelike picture quality with breathtaking color and detail, drawing viewers in so that they feel like a part of the action.”
Samsung also celebrated the premiere of Jurassic World by creating a video wall featuring content from the film on their new SUHD TVs, which immersed guests in JURASSIC WORLD through spectacular color and detail on the red carpet.
“Samsung is a part of our story,” said Jurassic World producer Frank Marshall. “Our vision for the movie was that the theme park was very real, so we went to great lengths to make audiences feel like they were part of the experience — that really adds to the storytelling.”
The Samsung Innovation Center, the Visitors’ Center in JURASSIC WORLD, showcases high-tech interactive exhibits that provide immersive experiences for parkgoers. The center is filled with Samsung’s innovative displays, including the UHD TVs, where parkgoers can experience virtual dinosaurs and learn more about the park.
Samsung SUHD TVs are taking picture quality to an entirely new level, thanks to a new display technology powered by energy-efficient nano-crystal semiconductors that provide unrivalled color purity and contrast, and are two and a half times brighter than conventional TVs.