Following the success of their viral performance video “KAWASAKI”, rising Japanese boy group ONE OR EIGHT announce their official debut with the release of a new single, “Don’t Tell Nobody”.
Produced by industry virtuosos Ryan Tedder (Taylor Swift, Tate Mcrae, Adele, Jonas Brothers), David Stewart (BTS), and featuring rap lyrics by Lucien Parker (Kanye West x Ty Dolla $ign “STARS”), “Don’t Tell Nobody” is an outstanding dance-pop track that boasts catchy melodies, a mix of Japanese and English rap, and expert mixing by GRAMMY-winning engineer, Josh Gudwin.
“Loved working with the lads! Incredible vocals and super versatile. A very talented crew,” David Stewart shares of the collaboration.
Accompanying the single release is the highly anticipated music video which will premiere tonight at 20:00 (GMT +8) here on ONE OR EIGHT’s official YouTube channel.
ONE OR EIGHT, a group composed of members MIZUKI, NEO, REIA, RYOTA, SOUMA, TAKERU, TSUBASA, and YUGA—all from Japan—has captivated global attention with their enigmatic rise. Prior to their debut, their performance video for “KAWASAKI” went viral on YouTube, racking up 3 million views overnight and amassing over 10 million views to date.
The track was produced by DJ Smallz 732 (Nicki Minaj ft. Lil Uzi Vert “Everybody”), GENT! (Doja Cat “Agora Hills”), Bangs (Doja Cat “Agora Hills”), and Xansei (NLE Choppa “Picture Me Grapin”), with Lucien Parker (Kanye West x Ty Dolla $ign “STARS”) contributing the rap lyrics.
“Don’t Tell Nobody” marks the beginning of the group’s trailblazing journey from Tokyo to global superstardom.
ONE OR EIGHT is an eight-member boy group featuring Japanese members MIZUKI, NEO, REIA, RYOTA, SOUMA, TAKERU, TSUBASA and YUGA. The group’s name ONE OR EIGHT is a reference to a Japanese phrase meaning “All or Nothing”. With the tagline “BET ON YOURSELF”, they will make their mark on the world as a group of friends with big dreams.
They infuse hip-hop and pop effortlessly and epitomize Japanese culture through their choreography, lyrics and streetwear aesthetic. Earlier this summer, the group shared the performance video for “KAWASAKI” on YouTube, which has surpassed 10 million views.
