UNIQLO, a leading global apparent brand, put smiles on residents of Zontaville 1 on Silangan Street in Mandaluyong City recently when they repainted their homes and gave them a fresh lift.
With vibrant energy of volunteerism, staff members from UNIQLO and Gawad Kalinga, a local movement that aims to end poverty for 5 million families, added a splash of color to home-beneficiaries with their rollers, brushes and paints.
“This is our own way of giving back to the community” says Joanna Perlas, Asst Marketing Manager, who’s also one of the volunteers..
“This is a big help for us. We love the new look of our homes,” says Leah Reyes, one of the residents in the 10 units that was being repainted.
Aside from repainting the houses, UNIQLO volunteers helped in building raw houses in the area. “We want to change the world in our small way through the help of community members,” adds Perlas.
UNIQLO’s corporate social responsibility is anchored on the philosophy which aims to change the world through the power of clothing.
Now with 21 branches and counting nationwide, UNIQLO is also active in its recycling campaign to benefit typhoon victims, and supports special Olympics.