Puregold Tindahan ni Aling Puring is a program that aims to bring big brands directly to the neighborhood sari-sari stores across the Philippines. This program has become instrumental in bridging the gap between brands and the masses, especially those living in small urban and rural communities. With over 1.1 million sari-sari stores across the country, these small businesses have become fixtures in the everyday lives of Filipinos. And if a brand can make it to the sari-sari stores, it can make it out there.
The TNAP program provides bulk discounts and financial aid opportunities to sari-sari store owners, while also benefiting brands and suppliers. Through its seminars and mixers, brands can directly connect with the over 800,000 TNAP members nationwide, including thousands of sari-sari store owners.
One of the program’s biggest events is the Tindahan ng Aling Puring Convention, which will be held this May 18, 19 & 20. Brands will have the opportunity to sell their fast-moving items at huge discounts, conduct daily seminars, give away freebies, and host games. They can also network with eager business owners, including sari-sari store operators.
Puregold’s President, Vincent Co, believes that the convention is a way to further implement Tindahan ni Aling Puring’s mandate to foster relations between big brands and sari-sari stores. The success of Filipino business is the success of us all, and Puregold is gratified to continue holding this convention and make brands and sari-sari stores grow by developing mutually beneficial partnerships.
Big FMCG companies such as Nestle, URC, Unilever, P&G, San Miguel, Monde Nissin, Century Pacific, Coca-Cola, Del Monte, Globe, Gcash, Kojiesan, and Nutri-Asia are some of the big names that will be participating in the convention. Puregold hopes that the relationships between these big brands and the sari-sari stores will continue to flourish through the years.
Overall, the Tindahan ni Aling Puring program is an excellent example of how big brands can connect with the masses and create mutually beneficial partnerships with small business owners. With the TNAP program, brands can expand their reach and create cultural staples, while sari-sari store owners can grow their businesses and provide for their families.
