PSBank clinches Bronze in Brand Builder Excellence in Brand Positioning at PANAta Awards for its “Techie” campaign


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Philippine Savings Bank (PSBank) Senior Vice President & Marketing Group Head Noel Tuazon (center) receives a Bronze Award in Brand Builder Excellence in Brand Positioning category for the bank’s “Techie” campaign at the Philippine Association of National Advertisers’ 2018 PANAta Awards, held recently at the Discovery Primea Suites in Makati. With Tuazon are PANA Executive Director Bobby Simborio (left) and PANA PRO Jake Lugay.

PSBank’s “Techie” campaign was intended to communicate the message of simplicity behind the bank’s advanced and innovative banking solutions.

The campaign includes a series of ads featuring situations/stories promoting PSBank’s banking solutions that are conveniently simple to use and reliable– all executed with the bank’s brand of humor that’s witty and entertaining.


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Gabriel

Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.