GCash launches its NFT platform through an exclusive partnership with contemporary Filipino artist Reen Barrera for the House of Ohlala NFT collection
Digital art continues to grow globally with the Philippines rising as an emerging market for artists and collectors. A study by Finder in 2022, showed that the Philippines ranked seventh in the world for NFT (non-fungible token) adoption.
Filipinos can now explore the world of NFTs, as GCash, the #1 Finance Super App, introduces the GCrypto NFT Hub. Users can now easily discover and purchase NFT art, and support their favorite homegrown artists.
GCash has partnered with homegrown NFT marketplace, Likha, and the popular art gallery, Vinyl on Vinyl, for the release of its first GCrypto NFT collection: The House of Ohlala, from Filipino contemporary artist, Reen Barrera.
“We are thrilled to partner with the esteemed artist, Reen Barrera, for his first ever NFT collection as we unveil the new GCrypto NFT Hub,” said Jong Layug, GCash Head of Wealth Management. “Through the GCrypto NFT Hub, we hope to provide Filipino artists a platform to bring their digital art to a wider audience, while also enabling more Filipinos access to buy their first NFT art.”
“I personally use GCash on a daily basis, and for sure, a lot of Filipinos also trust the app for their hard earned money. To acquire NFT, you need a digital currency. And what’s the most trusted e-wallet app? It’s GCash,” said Reen Barrera. “For someone like me who’s afraid to venture into something new like NFTs, I would be at ease knowing that I’m with a company I trust.”
During the House of Ohlala launch in The Astbury, Makati, hosted by NFT enthusiast Mikael Daez, members of the NFT and art community came together to celebrate, and get first dibs on Barrera’s first NFT collection.