Back in 2015, Jason Dy conquered the local music scene when he won The Voice of the Philippines season two. Since then, his self-titled debut has spawned several hit singles, and his concerts have always been sold out. Having had success in his native land, Jason is now setting his sights on the world.
Jason—who has been dubbed The Philippines’ Voice of R&B—joined forces with Malaysian multi-hyphenate Fazura to record and release a single titled “Nothing Like Pag-ibig.” (They also did a version of that song for the Malaysian market titled “Nothing Like Cinta Ini.”) It was written for them by Jungee Marcelo, one of the Philippines’ foremost hitmakers, and it talks about the universal power of love.
Love is universal because people from all corners of the globe and all walks of life know what it’s like to love and be loved. It doesn’t matter if we speak different languages, or if we live far away from each other. Love bonds us all. That’s what “Nothing Like Pag-ibig” is about.
Because the song is about such a relatable subject, it became a hit. Not just in the Philippines, where the song was first released, but also in Fazura’s hometown of Kuala Lumpur, Malaysia. The song’s success over there was bolstered by the promo tour Jason and Fazura did recently.
Jason and Fazura started their Malaysian promo tour for “Nothing Like Cinta Ini” on the first day of May. Jason—who already had a fanbase in Malaysia because MCA Music released his single there too—gathered some of his fans at a bowling alley, where they played against Fazura and her fans.
It was a good thing that Jason and Fazura’s Malaysian promo tour got off to such a fun start, because the following day, May 2, was a very busy one for them. They got up early to perform “Nothing Like Cinta Ini” on Selamat Pagi Malaysia, which is the top morning show in Malaysia. (It’s like that country’s version of ABS-CBN’s Umagang Kay Ganda.) Jason and Fazura followed that up with another performance on a popular women’s show called Wanita Hari Ini. Then, after a radio guesting on iM4U fm—a youth-skewing radio station in Malaysia—where they talked about what it was like for them to collaborate on “Nothing Like Cinta Ini,” Jason and Fazura performed on H Live, a music show produced by Astro, Malaysia’s number-one cable provider.
May 3 was Jason and Fazura’s last day promoting the song in Kuala Lumpur, and they spent it talking to the people at Radio Suria FM, as well as select members of the Malaysian entertainment press. After a new karaoke version of the “Nothing Like Pag-ibig” music video was launched at RedBox Malaysia, Jason and Fazura attended a Media Conference.
On May 4, Jason and Fazura flew to Kuching, Malaysia, where they appeared at the opening night of the ASEAN International Film Festival & Awards. The next day, they visited different radio stations, including Cats FM Sarawak Radio, Era FM Sarawak Radio, and Hitz FM Sarawak Radio to talk about the song.
May 6 was Jason’s last day in Malaysia, and he definitely ended his promo tour in a big way. He and Fazura sang “Nothing Like Pag-ibig” at the gala night of the ASEAN International Film Festival & Awards. Jason was the only Filipino invited to sing at that event. However, some Filipino celebrities—Benjamin Alves, Cherie Gil, Jaclyn Jose, Marlo Mortel and Nora Aunor—did get to watch with pride as he did his thing. Star Wars actor Donnie Yen was also in attendance, as were other noted actors and actresses from all over Southeast Asia.
It’s one thing to succeed in one’s home country, as Jason has done. Since he won The Voice of the Philippines season two, he has established himself as a force to be reckoned with in the OPM scene. But it’s another thing, a big thing, to find success beyond our borders.
Jason is already a star in the Philippines, but as the success of his recent Malaysian promo tour shows, he’s making the right moves towards global recognition, too.
“Nothing Like Pag-ibig” and “Nothing Like Cinta Ini” is out on all digital platforms through streaming via Spotify, Spinnr, Apple Music and VEVO and through downloads via iTunes and Spinnr.