Singer and global brand ambassador Jackson Wang has ignited heated discussions with his latest project—a commercial short film titled “henny”—created for Hennessy V.S.O.P. Wang not only directed the film but also composed its lively melody, showcasing his multifaceted talent and deep involvement in the creative process.
The “henny” short film stands out with its high-energy visuals and innovative content design. Using dark lighting to depict the interplay of two contrasting worlds, the commercial exudes a strong sense of creativity that sets it apart from conventional advertising films. Jackson Wang’s participation goes beyond direction and composition; he also contributed to the choreography and performed with the dance team, elevating the film’s overall quality.
This project marks another significant collaboration for Jackson Wang, who has previously demonstrated his creative prowess as the creative director for the immersive concept show 「DONG」 with Fila in 2023. His partnership with Hennessy V.S.O.P further underscores his exceptional abilities, earning the brand’s trust and recognition.
Since becoming Hennessy’s Global Brand Ambassador in 2022, Jackson Wang’s relationship with the brand has flourished, reflecting the mutual recognition of his commercial influence and Hennessy’s sophisticated image. The “henny” commercial short film epitomizes this synergy, blending Wang’s unique musical style with the brand’s luxurious ethos.
Jackson Wang’s distinct understanding of art and avant-garde music infuses the film with a dynamic edge, perfectly mirroring the fusion of his artistic vision with Hennessy V.S.O.P’s brand concept. This collaboration not only highlights his versatility but also reinforces Hennessy’s commitment to innovative and engaging marketing strategies.
