Harley-Davidson’s third iteration of the Dirt.Road.Track experience took place on May 21 to 22, 2024, at Bira Circuit, Pattaya, Thailand. Elevating the success of the last two editions, the 2024 edition drew participants from Thailand, South Korea, Malaysia, Philippines, Vietnam, Taiwan, Indonesia, Singapore, Hong Kong, and India. The immersive two-day event witnessed media and content creators, and customers who were selected by a social media test ride contest. The media day was on May 21, while customers with select dealer staff tested the motorcycles on May 22, pushing the limits with the advanced and high on performance 2024 new line-up across the Sport, Cruiser, Touring, and Adventure Touring ranges.
At Bira Circuit, following a comprehensive product insight and safety protocol session, attendees were split into three groups to ride Harley-Davidson’s diverse lineup of motorcycles across three distinct terrains: dirt, road, and track, under the guidance of certified Harley-Davidson instructors.
Riders then embarked on scenic journeys through the verdant landscapes of Pattaya, while riding on the iconic brand’s stellar line up including the new 2024 Street Glide™ and 2024 Road Glide™. Riders had the opportunity to test out the new line up of Sport and Touring motorcycles including the top-of-the-line CVO Road Glide™ ST at the racetrack. The Pan America™ 1250 Special was put to test on the challenging dirt terrain, showcasing the capabilities of the motorcycle. The new line up also included the Fat Boy™, Street Bob™, Low Rider™ ST, Breakout™, Nightster™ and the Sportster™ S. Further, Harley-Davidson partnered with action camera brand, Insta360, to provide opportunities for capturing great content of the riders during the event.
Furthermore, participants had the exclusive opportunity to admire Harley-Davidson’s latest limited-edition 2024 Tobacco Fade paintwork from the Enthusiast Collection, which were on showcase for both media and customers alike.
The latest 2024 models are now on display and available for test ride across authorized Harley-Davidson dealerships in the Asia Emerging Markets.
