etaily, a leading eCommerce enabler, announces its outstanding achievements and highlights the latest trends observed during the recent 6.6 Mega Campaign. Despite the campaign’s conclusion, the insights gained and exceptional performance in specific product categories continue to offer valuable information for its brand partners.
The 6.6 Mega Campaign marked a significant milestone for etaily, achieving a remarkable 20% growth compared to the previous 3.3 campaign in March. The substantial increase in mobility, the resurgence of offices, schools, and retail operations, along with the reopening of several countries for tourism, have fueled this growth – with groceries, fashion, and motors categories all performing exceptionally well. Additionally, the surge in revenge travel has contributed to the soaring demand for travel-related categories, further boosting the campaign’s success. Notable etaily-managed brands that topped their respective categories were Anta, Century Pacific, Crocs, Enfagrow, Goodest, Lactum, Landmark, Levi’s, Motoworld, and Sustagen.
etaily executives Toti Wong, Chief Commercial Officer, and Tatiana Cziomer, Chief Operating Officer, shared the performance of the company during one of the biggest sales days of the year.
Wong mentioned that etaily meticulously planned its marketing and promotional activities for the 6.6 sale. Leveraging performance data from past mega campaigns, the company activated unique marketplace promotional tools and communicated deals and calls to action well in advance to inform customers about the exciting offers they could expect. Additionally, etaily intensified its communication efforts through social media accounts and ran in-platform and off-platform ads to maximize outreach. The company also capitalized on the incoming traffic by promoting new product launches, aiming to generate excitement around innovative offerings.
To provide a seamless online shopping experience during the 6.6 sale, Cziomer explained that etaily carefully forecasted the expected traffic, orders, and inquiries. By allocating the necessary manpower and implementing efficient processes, the company ensured that its platforms operated smoothly without any technical glitches. Etaily committed to serving orders within the expected time frame and promptly addressing customer inquiries to enhance customer satisfaction.
Additionally, Cziomer highlighted the crucial role of data analytics and customer insights in shaping etaily’s eCommerce strategy for the 6.6 sales. The company utilized its proprietary etaily Clarity system to review SKU-level inventory and sell-through projections. This allowed them to identify products that might run the risk of going out of stock, enabling timely replenishments to ensure availability throughout the campaign. Furthermore, etaily focused on marketing its best-selling products and highest discounts, targeting new prospects to expand its customer base.
While the 6.6 Mega Campaign targeted nationwide customers, etaily strategically focused its efforts on Luzon, particularly Metro Manila. This concentrated approach allowed etaily to tailor offerings to match customer demands, capturing consumer interest and driving sales. etaily’s comprehensive digital marketing efforts, including in-platform and off-platform ads, social media engagement, and securing prominent placements within the platforms, further amplified the success of the campaign as the company successfully communicated exclusive deals and calls to action to its customers. etaily reached 116% of total company targets and despite the surge of orders which was significantly higher than Business as Usual days, etaily’s tech-enabled operations allowed order fulfillment within 24 hours.
Beyond the event, etaily remains dedicated to customer engagement and loyalty with initiatives such as repeat buyer vouchers and membership programs. The success of the 6.6 Mega Campaign showcases etaily’s position as an industry leader, continually driving growth and embracing innovation. The company’s dedication to data analytics, inventory optimization, and customer satisfaction sets the stage for future success in the evolving e-commerce landscape.
For more information, visit www.etaily.com or email [email protected].
