In a harmonious blend of music and celebration, Ben&Ben, the Philippines’ beloved indie folk-pop band, has joined hands with Robinsons Malls to spearhead a heartwarming video campaign. This campaign coincides with the grand opening of Liwanag House, a beacon of light within the bustling confines of Robinsons Galleria.
Capturing the essence of everyday joy and love, the campaign unfolds against the backdrop of Ben&Ben’s uplifting anthem, “Araw-Araw” (Every Day). As the band members weave through the labyrinthine corridors of the mall, they embark on a journey, experiencing the simple pleasures that punctuate life’s daily tapestry within the welcoming embrace of #OurFavoritePlace.
From savoring delectable culinary delights to indulging in retail therapy, the video magnifies the kaleidoscope of offerings that define the Robinsons Malls experience—a melange of activities catering to diverse tastes and preferences.
Robinsons Galleria stands as the flagship venue for Liwanag House, where Ben&Ben envisions a nexus of creativity and community engagement. Beyond being a space for exclusive launches and limited-edition merchandise, Liwanag House aspires to be a sanctuary for fostering meaningful connections, where every individual is not just a visitor but a valued member of a vibrant community.
The festivities reached a crescendo on May 18, 2024, as Ben&Ben serenaded music enthusiasts with a mesmerizing performance at the atrium of Robinsons Galleria. Amidst a jubilant atmosphere, the band regaled the audience with their signature hits, including the soul-stirring “Sa Susunod Na Habang Buhay” (In the Next Lifetimes) and their latest offering, “COMETS,” which has already begun its meteoric rise on digital music platforms.
Through this collaborative endeavor, Ben&Ben and Robinsons Malls reaffirm their commitment to spreading positivity and fostering a sense of belonging within the community—a testament to the enduring power of music and shared experiences in weaving the fabric of our everyday lives.
