Despite growing demand for mobility in a developing economy, 64% of Filipinos still do not own a car, according to a 2024 survey by Rakuten Insight. High upfront costs, limited access to financing, and a lack of trust in used car options remain major barriers, especially in rural and provincial areas. In an effort to help bridge this gap and make car ownership more accessible for Filipinos nationwide, Asialink Finance Corporation (AFC) has partnered with AutohousePH, a Cebu-based digital vehicle marketplace.
The collaboration was formalized through a contract signing event held at the AFC Head Office and signals a shared goal of widening financial inclusion and leveraging technology to simplify the vehicle acquisition process.
“In a country where vehicle ownership can open doors to mobility, opportunity, and economic growth, it’s concerning that many Filipinos still find the process difficult, expensive, and intimidating,” said Samuel Cariño, President and CEO of Asialink Finance Corporation. “This partnership breaks down those barriers by combining digital convenience with accessible financing thus making car ownership a reality for more people, especially in underserved areas.”
AutohousePH offers a digital platform where users can browse, bid on, and purchase bank-repossessed and pre-owned vehicles. Previously, access to these units was often limited to in-person auctions or closed networks. The platform connects buyers directly to bank inventories, offering a more transparent and user-friendly experience. Its growing presence in markets across the country gives everyday Filipinos the opportunity to acquire affordable, high-quality vehicles.
Through the partnership, AFC will provide flexible financing options to customers using the AutohousePH platform. The goal is to simplify the vehicle acquisition process and remove financial hurdles that have long prevented many from purchasing their own vehicles.
This initiative also supports national goals for financial inclusion and digital transformation by empowering individuals and small business owners to invest in mobility that supports their personal and economic growth.
“We are not just offering financing, we are creating possibilities. As we prepare to open our 250th branch this year, this collaboration strengthens our commitment to making financing more inclusive, transparent, and accessible nationwide,” concludes Cariño.
To know more about Asialink and their products, you may visit www.asialinkfinance.com.ph.
