Ajinomoto welcomes social media moms to #CreateYourPlate with Cookmunity


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A select group of the local social media scene’s most prolific moms and their friends gathered for the launch of #CreateYourPlate with Cookmunity by Ajinomoto Philippines last November 24, 2017 at 25 Mushrooms Kitchen in Valle Verde 5, Pasig City.

It was an event created specifically to promote the online neighborhood Cookmunity’s advocacy of practicing healthy eating to help curb the Double Burden of Malnutrition among Filipinos. The Double Burden of Malnutrition is the prevalent co-existence of under nutrition and overweight or obese conditions due to intake of food in unbalanced proportions.

From a broader perspective, the activity supported Ajinomoto Philippines Corporation’s mission to “bring happiness to every Filipino through its high quality products and services that make every meal delicious, nutritious, and enjoyable.”

They spent the first half of their afternoon with Ms. Jovina “Jovy” Sandoval from the Department of Science and Technology’s Food and Nutrition Research Institute (FNRI), who shared her expertise through a short refresher on the institute’s Pinggang Pinoy Project which she also helped develop. The Pinggang Pinoy is a visual guide that conveys the right food group proportions – Carbohydrates, Protein, Vegetables, and Fruits – on a per-meal basis to meet the body’s energy and nutrient needs.

Our social influencers then moved on to the live cooking demonstration by Ajinomoto Philippines’ Chef Jeffrey Chang. The segment featured three of Cookmunity’s most well-liked recipes: Broccoli Soup for moms who want to add more vegetables to their kids’ meals creatively; One-Minute Vegetable Stir-Fry for modern moms who have limited time to cook; and finally, Arroz Valenciana for adventurous moms who are willing to try something new.

In between the chopping and the sautéing, Ms. Sofia Conejos, who leads the culinary nutrition team of Ajinomoto Philippines, also whipped out miniature samples of the three dishes for guests to taste.

With their curiosity satisfied and their cravings fulfilled, our social media-savvy moms capped their #CreateYourPlate afternoon with a game that tested their wits and capacity to make their own Pinggang Pinoy.

As the event came to a close, Ajinomoto Philippines sent off its new social media partners to spread the company’s advocacy of healthy eating using DOST-FNRI’s Pinggang Pinoy to their ever-growing followers.

For more information, “like” facebook.com/CookmunitybyAjinomotoPH and visit www.ajinomoto.com.ph.


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Gabriel

Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.