You’d be hard-pressed to find a better word to describe Shanne’s hard-won victory than the word “Deserved”. Hailing all the way from General Santos City, in the southern part of the Philippine archipelago, Shanne sang her way to the finish. Winning was no easy feat, but she had what it takes: talent, dedication, and the courage to take a leap of faith. And let’s not forget the final piece of the puzzle: the technology to reach the farthest corners of the globe, which is where Kumu comes in handy.
The Trajectory To Victory
If you want to reach the stars, you have to break the stratosphere, which is a need answered by having the best technology can offer. Kumu’s Sing For The Stars was the vehicle aspiring singers and musicians rode to see how high they can reach. Hundreds of aspirants joined the country’s first ever virtual singing contest and called upon their supporters to fuel the journey via the giving of virtual gifts. And much like an actual rocket launch with parts disengaging along the way, there were eliminations that narrowed down the contestant number from 100 down to 30, to 15, and finally, the top 3.
No rocket launch is complete without people to guide its trajectory, which here comes in the form of our guest judges: Grammy Award-winning Michael Bublé, and Tony Award-winning Lea Salonga, along with other big names in the music industry such as KZ Tandingan and Ben&Ben. It isn’t really the end for those who didn’t make it to the top—a diamond in the rough is still a diamond beneath the surface, and during Sing For The Stars’ virtual press conference, Lea Salonga mentioned that aspiring musicians can still get discovered even if they did not win the singing competition they joined, which is a very encouraging statement to hold on to. Many can start their music journey, but only one can call herself Sing For The Star’s Grand Champion and enjoy the perks that come with it—the title belongs to Shanne Gulle alone.
To know more about it, feel free to check the attached press release and photos.
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